I came from a branding background at Universidad de Palermo, but creative campaigns are where I really belong. Leading visual concepts, executing them end to end; that's where the work hits different for me.
Eight years building visual identities — 360 campaigns, key visuals, brand systems, spots. Enough time to know that pretty doesn't cut it if there's nothing to say.
I started freelancing, worked at agencies that pushed me hard, and now split my time between Pernod Ricard and independent projects.
I work best with brands and people who push me and places where I can shape ideas and stay hands-on with every detail from start to finish.
I'm a designer by trade, but honestly I'm just someone who's always making stuff. Music, leather goods, interior spaces—whatever I'm into that week. Love animals, play guitar when I can. It's not really something I turn off, it's just how I work.